Built by people who understand the arena—and the infrastructure it has been missing.

Trevor Hedeman founded CALCAR to build the operating system western sports has never had: one official record connecting entries, verified draws, live scoring, results and public verification.

He grew up inside the sport, learning live event production alongside his father, Tuff Hedeman, a founding member and 13-year President of the Professional Bull Riders. He began competing at four years old, went on to compete for Texas A&M University, and spent three years competing professionally.

Across the past decade he has worked in sponsorship sales, brand partnerships, agency representation and event production — negotiating deals, tightening operations and running the logistics behind live rodeo events.

Outside the arena, Trevor has built and backed companies as a venture capital investor and operator. He was the CEO and founder of 410 Whiskey, which was acquired in 2025.

Arena floor, production truck, commercial table, and building companies of his own: that is the background CALCAR is built on. The sport was never the problem. The infrastructure under it was.